The Great and Stylish Cuts of Modern Sunglasses by the Police Brand
The immediately recognizable and undeniably iconic Police eyewear brand traces its roots back to the 1980s when Police eye-wear was launched near Venice, Italy. The timing for the birth of the Police sunglasses brand couldn’t have been more perfect, for it was in the early eighties when cool eyeglasses has officially transcended from mere afterthought to a must-have fashion accessory. Taking influence from popular culture in the United States, the new Italian brand took on the name of the widely popular Police officers in America, thus making its gritty and aggressive appeal undeniable.
The goal of the Police brand was bold and ambitious. Its aim was to re-affirm to the world the status of Italy as the bedrock of quality, innovation, and chic through their glasses. Their lines and collections were refreshing and modern. Police sunglasses had elements of ‘street’ and elegance encapsulated in one product even before ‘street-style’ was officially coined. Police glasses soon achieved near cult fame when its signature blue lenses in the eighties gained widespread adoration from the fashion conscious set. It brought a potent, heady and unstoppable mix of original, unique, bold, brash, and modern. And it looked fantastic anywhere the wearer went, right out of the office and straight to the club. The shrew and innovative decision of the brand to product place via a tie-in with Bruce Willis, an eighties pop-culture king, instantly made Police a household brand. The eighties, with their colourful and pulsating fashion were a fantastic decade for the Police brand to be born in. This was the decade of power dressing in the boardroom and a range of distinct fashion styles in popular culture and on the street. Police eyewear fitted into both arenas.
Police sunglasses were designed primarily for young people in their twenties and thirties. It was common to see individualistic beautiful young things sporting powerful Police sunglasses on their way to the office or the club. Pretty soon, its pieces became sought-after by people both younger and older than its original target market.
The nineties proved to be another strong decade for the Police brand. This was the time when the clean modern lines of Calvin Klein, Prada, and Giorgio Armani ruled the catwalks. Police, with its insistence for modern and cool aesthetics fitted right in with the nineties’ preferential mood for modernity and daring angularity. And to further re-affirm Police’s dominance in the market, the Italian brand soon chose to push successful Hollywood upstarts such as George Clooney. Proving once again that Police, in spite of its illustrious birthplace, has its fingers right on the pulse of the street trends. And Police has once again become an arbiter of cool street glasses that would fit right in the office or the streets.
Past the millennium and into the 2000s, Police gained even more widespread appeal with its high-powered tie-up with David Beckham, a pioneering iconic trailblazer crossing the divide of both fashion and sport. With David Beckham’s partnership, the Police sunglasses sported wide, angular frames in modern design that is softened with touches of luxury like crystals on its logo. The bling element with its signature modern and angular shape has again proved to everyone that Police is unafraid to be unique, modern, and in-touch with street cred. Over the last decade the Police brand has grown its eyewear product range from a focus on sunglasses to a very credible eye glasses range too. The Police glasses range uses the design heritage and bold colour palette from the core sunglasses range and blends it with cutting edge, highly technical, avant-garde materials. Police glasses frames are very much a part of the modern trend of eyeglasses being a fashion accessory rather than a medical device, with many high street and online optical stores reporting a good level of sales of non-prescription Police eyeglasses.
Bringing the Police glasses story right up to date; after six successful years of partnership with David Beckham, Police sought to re-conquer America with its marriage with another notable media superstar, Antonio Banderas. This time around, the Police seemed to have found its correct muse with Banderas. The Latino superstar, who could do a street-gang hero like no one else could in the movies, looked positively dangerous and elegant with the Italian designer sunglasses brand. Although a bit unexpected for the Police, who have previously chosen younger Hollywood and A-Listers who were right on the pulse of Hollywood’s hottest, no one seemed to complain. On the other hand, fans of the signature cred and look of Antonio Banderas flocked to the stores to snap up their pairs of Police eyewear. The appeal of danger and luxury that Antonio could express best has been received warmly by fashion-conscious people.
Today, with the undeniable success of Police both on its home turf – in uber fashion conscious Italy, and around pretty much the rest of the globe, Police soon launched other noteworthy products that stays true to the modern but classic appeal of its brand. Other products sold by Police today include apparel, watches, and perfumes.
The latest collection of Police glasses features a revisit into the eighties where Police came out with its widely recognized blue lenses. If you’re a fan or a collector of noteworthy sunglasses, there is no better time to snap up your own Police glasses than now. So go get some today.